Yara acquires AdBlue supplier, Dureal

On the 14th of December 2007 Yara Nederland B.V., a wholly-owned subsidiary of Yara International ASA, entered an agreement to acquire Dureal, an AdBlue supplying company, from Univar N.V.
Dureal, a key player in the European AdBlue market, is considered an ideal vehicle to further strengthen the leadership of Air1, Yaras commercial brand for AdBlue.
Terje Bakken, Yara’s Senior Vice President and Head of Industrial Segment “The AdBlue market has seen tremendous growth over the past twelve months, and should reach 3.5 Million tonnes in 2012. Yara is one of the main AdBlue producers, with its existing plants in the Netherlands and Germany; and is to open a new production facility in Italy in 2008. Yara’s Air1 brand for AdBlue is already the market leader in Europe and this acquisition will allow Air1 to significantly increase this position by having a unique scale and logistical capacity,”.
Dureal, currently present in 12 European countries, compliments Yara’s approach to the market with Air1 ensuring that their reach stretches even further than before.