Air1 and Dureal Announce Price Increase
Air1 and Dureal, Yara s AdBlue brands across Europe, announce a price increase for their AdBlue packages, effective from April 1st 2008.
Air1 and the recently acquisitioned Dureal announce price increase effective April 1st 2008.
Due to the consistent energy increases (2007 saw crude oil prices increase by over $50 a barrel and Gas by over 40% in the same period) The leading manufacturer has been unable to avoid this unwelcome increase any longer.
Mr John Arne Ulvan, who is the Vice President for Environmental and Speciality Products at Yara, has been reported stating: "As others, we are confronted by the rise of raw material costs. This is a market trend we cannot ignore. At Yara, we remain focused on the delivery of quality AdBlue to our Air1 and Dureal clients. Thanks to our unique supply chain from factory to customer, we can keep the increase down to a minimum".
Details of the new pricing structure are currently being communicated to customers on a country-by-country basis.







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